Pegasus

Florence Strawberries

A late-season star, Florence produces bright red, juicy strawberries bursting with sweetness. Perfect for snacking or desserts, these berries will keep your summer harvest going strong — once you taste them, supermarket berries won’t stand a chance!

Harvest

June to July — pick when berries are fully red, firm, and glossy.

Growing Instructions

• Planting: 30–40cm apart in well-drained soil, a hanging basket, or patio pot.
• Position: Full sun for the sweetest berries.
• Watering: Keep soil moist until established and during dry spells.
• Maintenance: Remove all runners to focus energy on fruiting.

Top Tips

• Extended Harvest: Plant alongside Honeoye and Cambridge Favourite for strawberries most of the summer.
• Bird Protection: Cover plants with a net to keep your berries safe.
• Runner Management: Snip runners regularly to encourage bigger, sweeter fruit.
• Sunshine: Keep plants in a sunny spot for the best flavour and colour.